Oh how I wanted to like this... and didn't.

For me this mascara was a huge letdown. Note: my eyelashes are thick but could use a little extra volume and are on the medium-long side just with very light tips.
I tried applying Iconic three different ways:
1. Straight away (no eyelash curling) since it's supposed to curl
2. Curled minus lash primer
3. Curled plus lash primer
PROS:
-It stays on all day
-It doesn't smudge
CONS:
-It makes lashes feel gummy (primed and not)
-It does not lengthen whatsoever (even primed and curled)
-It's not a rich back (sadly Loreal's black is blacker)
-The fact that it's supposed to lengthen/curl/volumize reminds me of a printer/fax/scanner i.e. it's a product that tries to do so many things it falls flat in all areas
IMO Iconic performed pathetically given its price. Perhaps I got a bad tube but I certainly won't buy another to find out.More detail ...
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