Oh how I wanted to like this... and didn't.

For me this mascara was a huge letdown. Note: my eyelashes are thick but could use a little extra volume and are on the medium-long side just with very light tips.



I tried applying Iconic three different ways:



1. Straight away (no eyelash curling) since it's supposed to curl

2. Curled minus lash primer

3. Curled plus lash primer



PROS:

-It stays on all day

-It doesn't smudge



CONS:

-It makes lashes feel gummy (primed and not)

-It does not lengthen whatsoever (even primed and curled)

-It's not a rich back (sadly Loreal's black is blacker)

-The fact that it's supposed to lengthen/curl/volumize reminds me of a printer/fax/scanner i.e. it's a product that tries to do so many things it falls flat in all areas



IMO Iconic performed pathetically given its price. Perhaps I got a bad tube but I certainly won't buy another to find out.More detail ...

Feels great but not worth the price

I bought this and it goes on smooth and looks very natural. It helps soften the lips and is a very light shade. I think it is too light and you have to re-apply a lot. I have only had mine for a few weeks and almost half of it is gone. I have never had a lipstick get used up that quickly. Considering how expensive it is I would expect it to last longer. I will not be purchasing this again.More detail ...